The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Self-Promotion / Single or Series
Listen to David
Agency: Ogilvy Germany
Client: Ogilvy Germany Category: Self-Promotion / Single or Series
David Martin Poster
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Self-Promotion / Single or Series
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
LinkedIn with Justin Racz
Agency: Justin Racz / Brooklyn
Client: Justin Racz Category: Banners & Interactive Advertising / Self-Promotion
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Self-Promotion
The World's First LIVE Tweeting Honey Badger
Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client: Johannesburg Zoo Category: Other Digital Solutions
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Other Digital Solutions
Home Invasion
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest Category: Other Digital Solutions
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland
Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series
Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born
Agency: McCann / Melbourne
Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
TUI Beer Plumber
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Departure Roulette Roadshow
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Digital Direct Marketing / Social Media & Viral Marketing
Not So Pedestrian Lanes
Agency: IdeasXMachina (IXM) / Pasig City
Client: Pasig City Government Philippines Category: Municipal Design / Single or Series
LX Type
Agency: Leo Burnett / Lisboa
Client: Lisbon City Council Category: Municipal Design / Single or Series
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Click Farm
Agency: BBH / London
Client: Unilever Category: Websites / Cosmetics, Toiletries and Personal Care
RUBBISH FAMZINE
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
Lady
Agency: Mother / New York
Client: Lady Media Category: Publication Design / Magazine Layout Design
Napkinisms
Agency: WAX / Calgary
Client: Wayward Arts Category: Publication Design / Magazine Layout Design
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
The Glad Tent
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single
The Centaur
Agency: DDB / Paris
Client: Honda Category: Outdoor / Outdoor Installations and Ambient - Single
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Outdoor / Outdoor Installations and Ambient - Single
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Outdoor / Outdoor Installations and Ambient - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio Craft / Scriptwriting
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Every tree has a story - Lennon
Agency: Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio Craft / Scriptwriting
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Storybook For All Eyes
Agency: BBDO and Proximity Thailand / Bangkok
Client: Thailand Association of the Blind Category: Public Service / Publication Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Publication Design
The Future Edge Books
Agency: Out of the Box / New Delhi
Client: Future Edge / Marvel Group Category: Public Service / Publication Design
Hashtag Killer
Agency: DDB / New York
Client: WATERisLIFE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Choose One
Agency: GREY Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Self-Promotion / Single or Series
Annual ID:
140831A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Ogilvy Germany
Title:
Listen to David
Category:
Self-Promotion / Single or Series
Annual ID:
140943A
Award:
2014 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
David Martin Poster
Category:
Self-Promotion / Single or Series
Annual ID:
141204A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Samurai
Category:
Newspaper / Small Space Print - Single
Annual ID:
140947A
Award:
2014 Interactive Merit Award
Agency:
Justin Racz / Brooklyn
Client:
Justin Racz
Title:
LinkedIn with Justin Racz
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
140607N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
141096N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Annual ID:
140347N
Award:
2014 Interactive Merit Award
Agency:
Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client:
Johannesburg Zoo
Title:
The World's First LIVE Tweeting Honey Badger
Category:
Other Digital Solutions
Annual ID:
140358N
Award:
2014 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Annual ID:
140424N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Coder
Category:
Other Digital Solutions
Annual ID:
140462N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Other Digital Solutions
Annual ID:
140940N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Home Invasion
Category:
Other Digital Solutions
Annual ID:
141113N
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140101A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140230A
Award:
2014 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Unicef
Title:
Food Photos Save Lives
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140360A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140380A
Award:
2014 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140441A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140490A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140691A
Award:
2014 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Macquarie Dictionary
Title:
Phubbing - A Word Is Born
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140788A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140819A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140935A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140989A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Beer
Title:
TUI Beer Plumber
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141109A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Heineken
Title:
Departure Roulette Roadshow
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141254A
Award:
2014 Design Merit Award
Agency:
IdeasXMachina (IXM) / Pasig City
Client:
Pasig City Government Philippines
Title:
Not So Pedestrian Lanes
Category:
Municipal Design / Single or Series
Annual ID:
140564D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
LX Type
Category:
Municipal Design / Single or Series
Annual ID:
140694D
Award:
2014 Interactive Merit Award
Agency:
GPY&R / Brisbane
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140464N
Award:
2014 Interactive Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140491N
Award:
2014 Interactive Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Click Farm
Category:
Websites / Cosmetics, Toiletries and Personal Care
Annual ID:
140149N
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
HOLYCRAP.SG
Title:
RUBBISH FAMZINE
Category:
Publication Design / Magazine Layout Design
Annual ID:
140629D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Lady Media
Title:
Lady
Category:
Publication Design / Magazine Layout Design
Annual ID:
140837D
Award:
2014 Design Merit Award
Agency:
WAX / Calgary
Client:
Wayward Arts
Title:
Napkinisms
Category:
Publication Design / Magazine Layout Design
Annual ID:
141245D
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service / Political - Video / Cinema
Annual ID:
140690A
Award:
2014 Advertising Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
The Glad Tent
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140055A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
Honda
Title:
The Centaur
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140285A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Corporacion Batarse
Title:
ANX
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140898A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
141087A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio Craft / Scriptwriting
Annual ID:
140535A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Annual ID:
140861A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio Craft / Scriptwriting
Annual ID:
140909A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client:
Oro Verde
Title:
Every tree has a story - Lennon
Category:
Radio Craft / Scriptwriting
Annual ID:
140938A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Annual ID:
141188A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio Craft / Scriptwriting
Annual ID:
141296A
Award:
2014 Design Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Thailand Association of the Blind
Title:
Storybook For All Eyes
Category:
Public Service / Publication Design
Annual ID:
140145D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Publication Design
Annual ID:
140527D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Future Edge / Marvel Group
Title:
The Future Edge Books
Category:
Public Service / Publication Design
Annual ID:
141010D
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
Hashtag Killer
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140277A
Award:
2014 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Choose One
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140489A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140701A
